New WordPress Development & SEO for Medical Clinics

This is a new WordPress development project modeled for medical institutions (clinics). We prioritized UI design that allows patients to navigate to reservations without confusion and “patient flow visualization” to reduce the administrative burden on clinic staff. Furthermore, we implemented rigorous internal SEO optimization tailored for the medical field, building a site that balances trust with lead-generation power.

1. Strategic Site Planning & SEO Keyword Selection

Beyond simple production, we developed a sitemap and SEO keyword strategy based on competitor research. By targeting vocabulary used by local patients in their searches, we established a foundation that is easily recognized by search engines immediately after launch.

2. Lightweight & High-Speed “Custom Theme” Development

We avoided generic themes and heavy plugins, opting instead to build a lightweight, custom template. This maximizes loading speeds on mobile devices, reducing bounce rates and achieving high scores on Google PageSpeed Insights.

3. Scratch-Built Custom Inquiry System

We independently implemented a secure, user-friendly 3-step form (Input > Confirm > Complete) without relying on external plugins. This eliminates the risk of system failures during updates and provides a secure environment for patients to enter personal information.

4. Medical-Specific Structured Data (JSON-LD)

To ensure that clinic hours, addresses, and FAQs are displayed correctly in Google search results, we precisely implemented medical-grade JSON-LD. This “backend optimization” also ensures that AI search engines correctly interpret the accuracy and expertise of your information.

Estimated Pricing & Lead Time (New Development Package)

Site Planning & Management (Competitor Research/SEO Design)	$200.00
Custom WordPress Theme Development (Speed-Optimized)	$465.00
Premium Page Production (Top Page, Services, etc. 6 Total)	$400.00
Responsive & Mobile Optimization (Sticky Menus, etc.)	$200.00
Custom 3-Step Inquiry System Implementation	$165.00
Internal SEO & Medical Structured Data (JSON-LD)	$100.00
Quality Assurance & Cross-Browser Verification	$135.00
QA & Contingency Fee (Approx. 10%)	$165.00
Total Estimate (Tax Incl.)	$1,830.00
Estimated Turnaround	Approx. 110 hours

【Key Responsibilities】

Direction: Competitor research, sitemap creation, and project management.
Custom Theme Development: PHP/HTML5/CSS3 coding with a focus on high-speed performance.
System Implementation: Custom contact forms with validation and custom post types.
Verification & SEO: Medical structured data implementation and cross-browser functional testing.

【Tech Stack】

WordPress / PHP / MySQL / HTML5 / CSS3 / JavaScript / JSON-LD / Google Search Console / Git / Local

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